- Channel Selection - Who should you sell to? What is the market
environment? What is the competitive environment like?
- Product Positioning - How is the product defined in relation to
competitive products? i.e. How does the product name, description,
functionality, features and benefits create value to the end-user?
- Promotion Planning - How do you best reach the target market with
advertising, direct mail, websites, personal selling, trade shows, etc.?
- Branding Strategies - How to build and manage a brand. How does it fit
into an overall branding strategy?
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Retail & Wholesale
Market Development
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